6. 5. 2022
6 May 2022
Alpine was founded in 1955 by Jean Rédélé, a young man with a passion for motorsport. Seven years later, the brand would cement itself in history with the release of the legendary A110. Fast forward to 2021, the company has evolved into Alpine F1 Team, which took victory at the Hungarian Grand Prix the same year.
As it embarks on its second Formula 1 season, Alpine’s core values of passion, innovation and excellence meet Berluti’s focus on craftsmanship, know-how and cutting-edge technique in a new partnership in which Berluti will provide elegance kits to the BWT Alpine F1 Team drivers and executive team. An emblem of masculine elegance, Berluti provides a complete, head-to-toe wardrobe for modern men.
Drivers Fernando Alonso, two-time Formula 1 World Drivers’ Champion, and Esteban Ocon, who took his maiden Formula 1 victory at the 2021 Hungarian Grand Prix, will, alongside the Executive team, wear a Berluti wardrobe on selected occasions. Composed of a formal suit and an informal jeans, embroidered shirt and cashmere blazer ensemble, the kit also features accessories and shoes including the new Eden lace-up as well as the classic Playtime sneaker and the iconic Alessandro lace-up court shoe, both displaying an Alpine-inspired blue patina.
To top it all off, Berluti has also handcrafted a made-to-measure Venezia leather case—also with a blue patina—to contain the team’s steering wheels. This unique object is a first for Berluti, and also for Formula 1.
The partnership will debut during the Miami Grand Prix on May 8, and resume at the Monaco Grand Prix on May 29 and later this year. Around the race’s dates, Berluti clients will be able to meet the BWT Alpine F1 Team at local Berluti stores. Selected clients will also have exceptional access to the venue paddocks and backstage, for a truly unique experience.
Antoine Arnault, CEO Berluti: “We are thrilled to have been introduced to the world of Formula 1, one of the most extreme, demanding, historical and prestigious sports. And to do so by teaming up with the legendary BWT Alpine F1 Team makes complete sense for Berluti: we both have an established heritage, we both have our own manufactures, and we are both driven by a consistent exigency between timeless know-how and innovation. Lifestyle offering has long been among Berluti’s core values and expanding it into this partnership with BWT Alpine F1 Team as their Elegance partner felt like a natural step.”
Laurent Rossi, CEO Alpine: “It’s a real pleasure for BWT Alpine F1 Team to enter a partnership with such an iconic fashion brand in Berluti. Formula 1 is the pinnacle of motorsport, filled with history, prestige and huge global interest, which makes this partnership with Berluti so special as we match our shared values by combining Formula 1 with luxury fashion. As the team’s Elegance Partner, we’re looking forward to taking the next step with Berluti from this weekend’s Miami Grand Prix where the drivers and Executive management team will showcase their excellent range of high-end clothing. The team’s image is held in high regard and it’s important we maintain that view not only on-track but also off-track in the fashion stakes.”
Berluti was established in Paris in 1895 and has been built by four generations of shoemakers. In 2005 fine leather goods were introduced and, in 2011, a complete clothing collection. A unique bespoke service from head to toe is now available through Berluti’s workshops in rue Marbeuf and rue de Sèvres. Berluti now has over 60 stores worldwide.
About BWT Alpine F1 Team
BWT Alpine F1 Team competes in the FIA Formula 1 World Championship with race winner Esteban Ocon and double world champion Fernando Alonso. Led by Laurent Rossi, in its first year of competition in 2021 the team secured one race win at the Hungarian Grand Prix and one podium in the Qatar Grand Prix to finish fifth in the teams’ championship. Alpine is the French-style sports car brand founded in 1955 by Jean Rédélé and is now the dedicated brand for innovative, authentic and exclusive sports cars of the Renault Group. A wider Business Unit allows Alpine to benefit from the heritage and know-how of its historic Dieppe factory and the engineering expertise of BWT Alpine F1 Team, Alpine Racing and Alpine Cars teams.